'96 & forever
D’USSÉ is more than a cognac, it is a cultural statement that reflects the vision and ethos of founder Shawn “JAY-Z” Carter: build on your own terms, elevate the craft, and move culture forward.
As JAY-Z marks 30 years since his debut album, there is no better moment to honor the value of time invested into craft, both in his lyrics and in D’USSÉ's bold spirit.
Unapologetically modern yet rooted in tradition, D’USSÉ celebrates the French heritage of cognac while championing those who forge their own path. The best ideas are shared around the table among friends, as we raise a glass to community, ambition, and the joy of building a legacy together, from today until forever.
Meet the Code30
Created to toast the occasion, the CODE30 is the official cocktail of JAŸ-Z30 — a bright, citrus-forward serve built around the versatility and modernity of D’USSÉ VSOP.
CODE30 Recipe:
1.5 oz D’USSÉ VSOP
0.75 oz Amaretto
0.5 oz Pineapple Syrup
0.75 oz Fresh Lemon Juice
Soda Water to top
Add all ingredients into a shaker with ice. Shake and strain into an ice-filled rocks glass. Add soda water to top. Garnish with lemon wheel.
